Wednesday 28 March 2007

Googlezon
Googlezon is the name of a fictional future company created when Google merges with Amazon in the popular utopian flash movie EPIC 2014, released in November 2004. As the story goes, Google, having consolidated all of its services into the Google Grid – a "universal platform that provides a functionally limitless amount of storage space and bandwidth to store and share media of all kinds" – and Amazon.com, with its "social recommendation engine" and "huge commercial infrastructure" combine forces to battle with Microsoft and its fictional Newsbotster in the "News Wars of 2010" which are "notable for the fact that no actual news organizations take part". Googlezon triumphs and unleashes EPIC (Evolving Personalized Information Construct), a universal, personalized news submission and distribution system that is so popular it effectively puts the fourth estate out of business.
According to the film's creators, Robin Sloan and Matt Thompson, Googlezon was the initial concept that led to the creation of
EPIC 2014 in the spring of 2004.[1] It may have been partly inspired by A9.com, a search engine launched by Amazon.com in April of that year that uses Google's search technology.[2] However, A9 is now powered by Windows Live.com search.

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